Brett Chody: The One To Watch
In a world overwhelmed by controversy and relentless negative news, finding a fun escape from reality has never been more important.
Enter the rise of the online influencer – a cultural shift transforming social media into a space where everyday people turn their daily routines into captivating entertainment. Across TikTok and Instagram, and what now seems to be a million other digital platforms, everyday people are picking up their phones to document their daily lives and share their routines, from coffee orders to clothing hauls. But amid the ever-expanding sea of content creators, one, in particular, has stood out to me as the one to watch: Brett Chody.
The LA-based influencer has seamlessly blended lifestyle, food, and fitness content into an aspirational yet relatable digital presence. Through her Instagram and TikTok handle, @brettsbites, Chody shares “all the different bites” of her life—both literally and figuratively—creating a brand that feels effortlessly engaging. Whether it’s her go-to dessert bowls, love for Aperol Spritzes, or marathon training tips, Chody has become a go-to source of engaging and feel-good material for her combined following of over 200k.
Born and raised in the suburbs of Chicago, Chody’s journey into the world of content creation has been anything but accidental. A former collegiate runner for the University of Southern California, she has long maintained a passion for fitness and wellness, which naturally found its way into her online presence. While at USC, she studied journalism and entrepreneurship, and anchored the university’s student news show. @brettsbites, a culmination of Chody’s passions and education, was founded years ago and has since swelled into an online success.
What sets Chody apart isn’t just her cool-girl content or the envy-inducing West Coast lifestyle she portrays; it’s her authenticity. In a landscape currently facing widespread online criticism for being overly curated or disingenuous, she strikes a perfect balance between polished and personable. Plus, it doesn’t hurt that she is best friends with Jake Shane, another popular content creator whose comedic takes on pop culture have amassed a following of millions.
Chody’s meteoric rise should come as no surprise. She embodies the new wave of influencers who make everyday moments feel special, turning the mundane into must-watch content. Whether she’s sharing her favorite post-run meal or offering a glimpse into working for family’s famous popcorn company, her followers feel like they’re along for the ride. I’m no fortune teller, but I’d bet big on Chody becoming a huge success in the world of media. And to those who might question her growing success, Brett herself has the perfect response: “That’s, like, common sense, I fear.”
