The Newest A-List Collaborators of Iconic Fashion Brands Are More Relatable Than We Think
Fashion shows, events, and debuts have been noted as some of the most compelling ways fashion companies construct and showcase their branding. Known for attendance from A-list celebrities, magazine editors, and dynamic names in the industry, fashion shows and events are a design company's actual definition of creativity. Throughout the constant fashion weeks worldwide, such as in metropolitans like New York, Milan, London, and Paris, attention is drawn to the clothing and accessories created by designers, while also focusing on those sitting and attending a show or event. It’s all a marketing tactic. The more well-known figures a brand can bring to its events, the more public awareness the brand will make. This becomes crucial for burgeoning and well-known designers alike , as it is important to continue building up the momentum of their name.
A shift has occurred in this trend, precisely due to the “digital revolution.” With more emphasis on social media platforms such as Instagram, Snapchat, and TikTok, guests have gone from top models, singers, and models to micro and macro-influencers. As individuals create online content accessible to billions of people worldwide, the more “relatable” a person is, the more likely they will become a name themselves. With various influencers focusing their content on fashion and accessories, brands have found a new way to market their company more feasibly and directly to the consumer.
Take Audrey Peters, an NYC influencer who has amassed over 600,000 followers on TikTok and almost 80,000 on Instagram. The influencer is known for her love for Miu Miu, Birkin Bags, colorful clothing, and favorite restaurants around the city. Sharing content over her current favorite fashion brands and accessories, the influencer has been invited to events hosted by brands such as Jimmy Choo and Revolve, as well as collaborations with Fashionphile. Creating content to the liking of her followers has allowed her to be one of the most iconic and influential influencers in Manhattan.
Davis Burleson is the host and face of the popular social media show, “What’s Poppin?”. Burleson interviews strangers in Washington Square Park, asking various questions about lifestyles, pop culture, and media trends. He has built a presence on social media, specifically for younger audiences. Also delving into the fashion realms, he recently partnered with Ganni and attended Copenhagen Fashion Week with the brand, surrounded by names like Emma Chamberlain. Each photo posted on his Instagram account appears to be accessorized by a new brand, which immediately shifts followers from Burleson’s account to the brands themselves.
Chrissy Rutherford, a fashion and social media creator, is well-known in the industry and has spent over a decade becoming influential. She became a force after working for Harper’s Bazaar and has amassed thousands of followers on her various platforms. She is also a co-founder of 2BG Consulting, which promotes inclusivity in the fashion world. She has recently partnered with 7 For All Mankind, and her Instagram showcases the various traveling she has done with premium brands.
The fashion industry is changing. While celebrities and public figures are still needed to publicize brands, designers and executives have realized the power of the internet and the various benefits that can occur with the use of Influencers on social media platforms. Social media has become one of the most important ways a brand can increase its profits and expand its audiences.
